Lenses Direct

The Client

LensesDirect.com.au is an Australian-owned online retailer specialising in affordable, prescription contact lenses and reading glasses. They approached Clickpilot to rebuild their website and scale revenue through SEO, Google Ads, and Meta campaigns.

Goals

Design and develop a clean, conversion-optimised Shopify website
Drive consistent online sales with Google and Meta Ads
Improve organic visibility for key product categories
Compete directly with major brands
Build long-term brand awareness and customer loyalty

Our Strategy

Adopting an omni-channel approach to the digital marketing strategy, we leveraged Lenses Direct’s unique selling proposition of being the affordable online alternative to purchasing eyewear without compromising on quality.

1. Email Marketing

We used behavioural email flows (browse abandonment, re-order reminders, loyalty nudges) to nurture leads and boost repeat purchases, without relying on constant discounting.

2. SEO

We executed a targeted content and technical SEO strategy, focusing on high-intent keywords, product page optimisation, and backlink acquisition to improve visibility and organic traffic.

3. Google Ads

Through a tailored mix of Google Shopping and Performance Max campaigns, we prospected new customers while building customer loyalty among existing customers.

4. Meta Ads

We built full-funnel campaigns with compelling creative, strong product messaging, and strategic retargeting to drive new and repeat customers.

The Results

2.4%

Website conversion rate improved from 0.9% to 2.4%

SEO

SEO clicks doubled within 5 months

8.2x

ROAS on Google Ads

2,800+

orders fulfilled in last 90 days

6.5x

ROAS on Meta Ads

40%

of customers converted without discount offers

Client Testimonial

"Clickpilot helped us rebuild the business from the ground up - the new website, the ad strategy, the SEO - they took care of it all. We're now growing month on month and finally feel like we're ahead of the competition."

- Lenses Direct Team

Ahmed A.

Scaling our online business was the most challenging hurdle we've faced. Since partnering with us, Clickpilot have made it look easy. We're extremely happy with our progress and growth.

Founder | Lenses Direct

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