Lenses Direct
The Client
LensesDirect.com.au is an Australian-owned online retailer specialising in affordable, prescription contact lenses and reading glasses. They approached Clickpilot to rebuild their website and scale revenue through SEO, Google Ads, and Meta campaigns.
Goals
- Design and develop a clean, conversion-optimised Shopify website
- Drive consistent online sales with Google and Meta Ads
- Improve organic visibility for key product categories
- Compete directly with major brands
- Build long-term brand awareness and customer loyalty
Our Strategy
Adopting an omni-channel approach to the digital marketing strategy, we leveraged Lenses Direct’s unique selling proposition of being the affordable online alternative to purchasing eyewear without compromising on quality.
1. Email Marketing
We used behavioural email flows (browse abandonment, re-order reminders, loyalty nudges) to nurture leads and boost repeat purchases, without relying on constant discounting.
2. SEO
We executed a targeted content and technical SEO strategy, focusing on high-intent keywords, product page optimisation, and backlink acquisition to improve visibility and organic traffic.
3. Google Ads
Through a tailored mix of Google Shopping and Performance Max campaigns, we prospected new customers while building customer loyalty among existing customers.
4. Meta Ads
We built full-funnel campaigns with compelling creative, strong product messaging, and strategic retargeting to drive new and repeat customers.
The Results
2.4%
Website conversion rate improved from 0.9% to 2.4%
SEO
SEO clicks doubled within 5 months
8.2x
ROAS on Google Ads
2,800+
orders fulfilled in last 90 days
6.5x
ROAS on Meta Ads
40%
of customers converted without discount offers
Client Testimonial
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