Premier Dental Group Achieved A 28% Increase in New Patients Within the First Month.
Premier Dental Group is a leading dental care provider dedicated to delivering exceptional oral health services to patients across the Northern Suburbs of Melbourne, predominantly in and around Roxburgh Park, 3064. With a mission to provide comprehensive care and create beautiful smiles, Premier Dental Group aimed to attract and retain more patients through effective digital marketing strategies.
Industry
Healthcare (Dental Services).
Services
Search Engine Optimisation (SEO) and Pay Per Click (PPC) Campaign Management.
Challenges
Premier Dental Group endured a challenging period of roughly 6 months prior to partnering up with Clickpilot marked by stagnating patient growth, escalating marketing costs, and dwindling returns on investment. Despite allocating substantial resources to traditional marketing channels, including print advertisements and local events, the dental group struggled to generate significant traction and attract new patients. Moreover, increased competition from emerging dental practices intensified the pressure on Premier Dental Group to differentiate itself and capture market share effectively.
Limited Patient Acquisition:
- The dental practice struggled to attract new patients and expand its patient base, impacting practice growth and revenue.
- Increasing patient acquisition through digital channels was essential to drive practice growth and achieve business objectives.
Online Visibility and Competition:
- The website lacked visibility in search engine results, making it challenging to compete with other dental practices in the area.
- Improving online visibility and standing out in a competitive market was critical to attract more patients and increase appointment bookings.
Targeted Patient Engagement:
- Engaging and converting potential patients into actual appointments was a challenge, requiring effective targeting and messaging strategies.
- Tailoring marketing efforts to resonate with target audiences and encourage appointment bookings was essential to drive patient growth.
Strategies
Recognising the complexity of navigating the practice’s image through the online world and the need for expert guidance, Premier Dental Group enlisted the support of Clickpilot, who implemented integrated PPC and SEO strategies to drive patient growth effectively. Our expertise in crafting and executing revenue-driven digital marketing strategies proved instrumental in helping Premier Dental Group overcome its challenges and achieve its growth objectives. Here were our main strategies:
- Conducted a thorough SEO audit to identify opportunities for improving website visibility and attracting organic traffic.
- Optimised website structure, content, and meta tags to enhance search engine rankings and increase online visibility among potential patients.
- Optimised landing pages and website forms to improve user experience and encourage appointment bookings.
- Implemented A/B testing and iterative improvements to optimise conversion rates and maximise patient acquisition from PPC and organic traffic.
- Developed targeted PPC Google Ads campaigns to reach potential patients actively searching for dental services online.
- Conducted keyword research, optimised ad copy, and implemented bid strategies to maximise campaign effectiveness and drive qualified leads.
- Optimised local listings and the Google Business profile to improve local search visibility and attract patients in the target geographic area.
- Leveraged local keywords and geo-targeted PPC campaigns to reach patients searching for dental services in specific locations.
Results
Through the integrated PPC and SEO strategies, Premier Dental Group achieved significant results in driving patient growth:
Increased Patient Acquisition:
- The combined efforts of PPC and SEO strategies led to a substantial increase in patient acquisition, driving practice growth and revenue.
- Targeted marketing efforts effectively attracted new patients and expanded the patient base, contributing to the overall success of the dental group.
Improved Online Visibility:
- SEO optimisation efforts resulted in improved search engine rankings and increased online visibility for Premier Dental Group.
- Enhanced PPC campaigns increased ad visibility and exposure, ensuring the dental group appeared prominently in search results, driving more patient inquiries and appointments.
Higher Appointment Bookings:
- Conversion Rate Optimisation initiatives improved the user experience and streamlined the appointment booking process, resulting in higher conversion rates.
- Targeted messaging and optimised landing pages effectively engaged potential patients and encouraged them to schedule appointments, maximising patient growth for Premier Dental Group.
Enhanced Local Presence:
- Local search optimisation strategies improved Premier Dental Group's visibility in local search results, attracting patients in the target geographic area.
- Geo-targeted PPC campaigns effectively reached patients searching for dental services in specific locations, further driving patient growth and practice success.
The impact of the collaborative efforts between Premier Dental Group and Clickpilot was profound. Within the first month of our partnership, the practice welcomed an extra 55 new patients with 28% more people having dental treatments done, all whilst spending less on marketing to attract these patients.
As word spread and the practice’s reputation grew, this number soared to an impressive 100 new patients per month by the six-month mark. Today, Premier Dental Group stands as a pillar of the community, boasting a fully booked schedule months in advance and a stellar 5-star Google rating backed by hundreds of glowing reviews.
Swift Patient Expansion
Expansion of Operatories
New Associates Hired
Steady Rise in Collections
They were instrumental in our growth strategy and in setting us up for the success we're experiencing. I was even able to take time off one month, and we still hit our numbers.
Dr Izzy
Director
The success story of Premier Dental Group serves as a testament to the power of strategic marketing and partnership.
By aligning with a dedicated marketing team like Clickpilot, new practices can overcome initial hurdles, accelerate growth, and establish themselves as trusted entities within their communities. For those embarking on a similar journey, the choice to partner with experts who understand the nuances of growth in the dental field can be the catalyst for unparalleled success.
