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Conversion Rate Optimisation

Encourage website visitors to book appointments with expert CRO strategies.

Driving traffic to your website is just part of the equation. To turn your website visitors into paying customers, you need to encourage them to take action, book an appointment, fill out a form, or contact you to learn more about your services.

At Clickpilot, we go beyond building and designing your healthcare website. We ensure it converts visitors into loyal patients and delivers a solid return on investment for years to come.

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How does conversion rate optimisation help secure new patients?

When it comes to your website's visibility and performance, your average conversion rate is a vital metric to pay close attention to. Regardless of how many visitors land on your homepage, you want them to take a specific action, leading them one step closer to becoming regular patients.

A comprehensive conversion rate strategy focuses on integrating clear calls to action (CTAs) across your web pages and improving user experience to guide users toward a desired action. Once a visitor has booked their first appointment or contacted your practice, your website has done its job.

CRO

Grow your healthcare practice with a solid CRO strategy

At Clickpilot, we focus on improving your website’s conversion funnel and understanding user behaviour, inspiring each visitor to take a desired action. With years of experience in healthcare CRO, we know exactly how to turn one-time website visitors into loyal patients. From landing page optimisation to A/B split testing, our team develops tailored CRO strategies for various healthcare practices.

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Conversion rate optimisation services to win you more patients

User research and goal identification

Our team conducts in-depth user research and conversion funnel analysis to understand what motivates your target audience. This helps us set clear conversion goals tailored to your practice, including potential existing content updates.

Website audit and analysis

More traffic brings in more leads. We assess your current website and landing page performance to identify opportunities for improvement. By driving more organic traffic to your website, we broaden the range of potential customers.

A/B or split testing

Small changes can yield significant results. Also known as a split test, A/B testing allows us to understand what elements appeal to your target audience. We test variations of your pages, content, and CTAs to discover combinations that resonate with your website viewers and encourage action.

User experience (UX) optimisation

We optimise your website and landing pages to provide potential patients with a smooth user experience across all devices, including mobile, tablet, and desktop.

Ongoing tracking and reporting

Metrics matter. We track key metrics like conversion rates and bounce rates, providing your team with regular reports. Using Google Analytics and other reputable CRO tools, we provide data-driven insights and growth opportunities for future conversion rate optimisation strategies.

CRO: A necessity for any healthcare practice

Increasing a website's conversion rate is more than just improving metrics

it’s about enhancing the patient experience while maximising your marketing ROI. Here’s how CRO benefits your practice:

Monetise Traffic Without Costly Ads

Reduces the need for costly ad spend, allowing you to monetise your website traffic.

Engage with Smart Design

Improves user engagement by addressing people’s pain points through an intuitive, straightforward interface and user journey.

Guide Visitors to Take Action

Boosts sales funnel performance by effortlessly guiding visitors toward booking appointments or filling out forms.

Earn Trust and Outrank Competitors

Builds trust and allows you to outperform competitors in search results.

Testimonials

Discover what our partners have to say

Zeeshan A.

I'm very grateful for Clickpilot. They've completely turned our business around, and we're now thriving more than ever in our very competitive industry.

Director | Clear Vision Optical

Ahmed A.

Scaling our online business was the most challenging hurdle we've faced. Since partnering with us, Clickpilot have made it look easy. We're extremely happy with our progress and growth.

Founder | Lenses Direct

Marcus A

Clickpilot completely understood the heart behind Miezaan and translated that into a marketing strategy that actually connects. The team didn’t just deliver ads. They built a brand presence that feels true to who we are, and the results have been incredible.

Director I Miezaan

Steve B.

Clickpilot's deep industry knowledge made everything run smoothly. Their understanding of healthcare marketing is spot-on, and their guidance has been invaluable. We've expanded from 1 clinic to 4 in just 3 years, and we're absolutely thrilled with the results!

Optometrist I Spectacle Hub Optometrists

John B

Working with Clickpilot has been a breath of fresh air. They’ve worked with other Direct Chemist Outlet stores before, so they came in already understanding our needs. The onboarding was smooth, and they just got things done with no fuss, no confusion. Honestly, I’ve been really impressed with how good they are at what they do. It’s made a real difference to our pharmacy

Head Pharmacist I Direct Chemist Outlet - Moonee Ponds

John Doe

Partner with Clickpilot to Increase Conversions

With years of experience in the healthcare industry, we’re certified pros at increasing conversion rates and securing a solid return on your investment. We use data-driven strategies, understand user behavior, and know what marketing efforts to apply to successfully boost conversions.

Personalisation lies at the core of our digital marketing strategies. We tailor each conversion optimisation campaign to align with your business goals while providing website visitors with a fantastic customer experience.

CRO strategy timeline: 8 steps to boosting your bookings

01 Initial consultation

We begin by examining your goals, challenges, and patient needs to ensure our strategies align perfectly with your practice.

02 User behavior analysis

Using heatmaps, analytics, feedback, and conversion data, we study visitor patterns to identify opportunities and barriers within your site.

03 Conversion funnel review

From landing pages to appointment forms, we map the patient journey to uncover pain points and enhance the path to conversion. This step allows us to identify what works for your practice, and where there is room for improvement.

04 Website enhancements

Our team builds engaging, visually appealing, and persuasive landing pages and websites to maximise patient inquiries and bookings. If you already have an existing website, we carefully review it, optimising existing content and elements to drive conversions.

05 A/B testing

Our split tests reveal which elements drive results—headlines, page layouts, or CTAs—allowing for data-informed adjustments. Testing multiple combinations will enable us to define the best approach for boosting your site’s conversion rate.

06 Mobile optimisation

We ensure a smooth, straightforward experience for mobile users by prioritising speed, design, and usability, allowing potential patients to access your website across multiple devices.

07 Performance tracking

Regular reporting keeps you informed on critical metrics like bounce rates and conversion improvements, ensuring transparency throughout the conversion campaign.

08 Continuous improvements

CRO is never static. We adapt strategies based on results and evolving trends, keeping your website at peak performance.

Turn your website into a conversion catalyst

Your website has the potential to be your greatest asset. With Clickpilot’s tailored CRO strategies, you’ll see real, measurable growth in patient engagement and inquiries.

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Frequently asked questions

What is conversion rate optimisation?

Conversion rate optimisation, or CRO, is the process of improving your website to increase the percentage of visitors who take a desired action, such as booking an appointment or filling out a contact form.

How can CRO benefit my healthcare practice?

CRO ensures your healthcare website works harder for you, maximising ROI, improving usability, and guiding visitors toward conversion.

What does the CRO process involve?

Our CRO services include user research, funnel analysis, landing page optimisation, A/B testing, and continuous improvement to enhance your website’s performance. These strategies allow you to leverage your website traffic to convert visitors into paying customers.

When can I expect results?

While results vary, many practices notice improvements within weeks of implementing tailored conversion rate optimisation strategies.

Can CRO help if my website has low traffic?

Yes! CRO focuses on optimising the value of your existing traffic, meaning you can see meaningful results even with a smaller audience.

How do you track CRO success?

We measure success through metrics like conversion rates, bounce rates, and engagement, providing transparent reports and actionable insights.

Do you optimise websites for mobile devices?

Of course. Our conversion rate optimisation process includes mobile optimisation, reaching potential patients across all devices.

Does your team also provide search engine optimisation?

Yes. CRO and SEO often work hand in hand to produce the best conversion outcomes. In order to run conversion campaigns, visitors must first find your website. In addition to CRO strategies, our team also offers comprehensive SEO services for online visibility.

Does conversion rate optimisation benefit existing customers?

Of course. CRO involves tweaking website elements and landing pages to make your site more user-friendly. As a result, your existing customers also benefit from the process due to a better user experience.