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Comprehensive Digital Marketing for Optometrists

Improve patient engagement and book more appointments with strategic digital marketing solutions

Patients are searching online for reliable optometrists, so let’s ensure your clinic is seen first. With the right digital marketing, you can connect with more people looking for expert eye care.

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Becoming the leading optometrist in your area

Choosing an optometrist is an important decision. When searching for a new provider, most patients begin their search online. If your clinic isn’t easy to find, potential clients will turn to a competitor.

Clickpilot strengthens your digital presence, ensuring your expertise is discovered first. Leave your marketing efforts up to our expert team, while you concentrate on providing the best patient care.

We Bring Patients to You.

Become the preferred choice for patients seeking eye care

Eye care is more than just prescriptions. Patients want an optometrist they can trust with their vision health, whether it’s for routine check-ups or more complex care. When they see your practice as knowledgeable, friendly, and reliable, they’re more likely to book an appointment and become a loyal patient.

Our digital marketing strategies help instil trust and ensure your expertise is recognised. A strong online reputation doesn't just attract new patients; it builds a foundation for lasting relationships.

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Expert digital marketing services for optometrists

Looking to attract more patients and grow your optometry practice? Our expert digital marketing services will pave the way to success.

Search engine optimisation (SEO)

If you want more patients to discover your practice, you need a solid SEO foundation. Our experts optimise your site, ensuring your services appear first to patients searching for optometrists. With on- and off-page strategies, we help you climb the rankings and grow your client base.

Conversion rate optimisation (CRO)

A well-optimised website builds trust and drives bookings, which is the primary goal of conversion rate optimisation (CRO). We refine your site’s layout, wording, and functionality, such as call-to-action buttons, UX/UI, and service descriptions, to help patients feel confident in choosing your practice for their optometry care.

Google Ads

With a strategic pay-per-click (PPC) advertising campaign, your optometry practice appears at the top of Google search results. This strategy drives immediate traffic to your website, encouraging potential patients to explore your services. Whether you specialise in children’s eye care, myopia control, or glaucoma management, our paid ads campaigns target the right audience and bring time to your site.

Social media management

An active social media presence helps optometrists connect with patients, build authority, and drive bookings. We create eye-catching content and manage paid social media ads targeting patients seeking optometry services. Our team also handles community engagement, comment moderation, and analytics tracking to produce meaningful patient growth.

Web development and design

A great optometry website should showcase your services while making the appointment booking process hassle-free. We design modern, easy-to-navigate sites that highlight various optometry services.With features like online scheduling, service pages, patient testimonials, and clear pricing information, your website will instil confidence and convert visitors into patients. Whether you're launching a new clinic or need a website refresh, we create a platform that helps you grow.

Strategic moves that tackle multiple goals at once

Want to attract new patients, keep existing clients returning, or raise awareness about specialised eye care services? A well-executed marketing plan helps you do it all. Our comprehensive digital marketing solutions boost your online presence, helping you increase bookings, improve patient retention, and position your practice as a trusted name in optometry.

Why optometrists turn to Clickpilot for better visibility

With deep experience in healthcare marketing, we’ve crafted strategies that help optometrists build strong, flourishing practices. By understanding the unique needs of the chiropractic industry, we deliver solutions that enhance patient engagement and increase appointments.

Clickpilot has worked with optometrists across Australia to improve visibility and grow their patient base. With a commitment to trust, transparency, and proven results, we’re the marketing partner you can rely on.

Did you know? One of our co-founders is a qualified Australian optometrist, graduating in Victoria in 2018, bringing a unique perspective to our digital marketing strategies.

Testimonials

Discover what our partners have to say

Zeeshan A.

I'm very grateful for Clickpilot. They've completely turned our business around, and we're now thriving more than ever in our very competitive industry.

Director | Clear Vision Optical

Ahmed A.

Scaling our online business was the most challenging hurdle we've faced. Since partnering with us, Clickpilot have made it look easy. We're extremely happy with our progress and growth.

Founder | Lenses Direct

Marcus A

Clickpilot completely understood the heart behind Miezaan and translated that into a marketing strategy that actually connects. The team didn’t just deliver ads. They built a brand presence that feels true to who we are, and the results have been incredible.

Director I Miezaan

Steve B.

Clickpilot's deep industry knowledge made everything run smoothly. Their understanding of healthcare marketing is spot-on, and their guidance has been invaluable. We've expanded from 1 clinic to 4 in just 3 years, and we're absolutely thrilled with the results!

Optometrist I Spectacle Hub Optometrists

John B

Working with Clickpilot has been a breath of fresh air. They’ve worked with other Direct Chemist Outlet stores before, so they came in already understanding our needs. The onboarding was smooth, and they just got things done with no fuss, no confusion. Honestly, I’ve been really impressed with how good they are at what they do. It’s made a real difference to our pharmacy

Head Pharmacist I Direct Chemist Outlet - Alfredton, VIC

Andrew W

Since working with Clickpilot, we’ve seen a clear increase in customer numbers, script volume, and basket size. Their Google and social media ad campaigns have made a real impact, and the team has been great to work with.

Partner/Pharmacist | Pharmacy 4 Less Parkmore

Chander W

Clickpilot has been a key partner in growing our dental practice. Their work on our SEO, Google Ads, and social media has driven a steady increase in new patient bookings. They understand the dental space and consistently deliver results. Highly recommend their team

Partner | Premier Dental Group

Syed R

Clickpilot turned our clinic around. We went from nearly closing to being fully booked and now expanding to a second room. Their targeted marketing brought in the right patients

Owner | Thornhill Park Dental

Discover how we drive success for optometry practices

Interested in discovering how we support optometrists in growing their practice? Here’s an inside look at our step-by-step approach to meeting your digital marketing milestones:

Check out our comprehensive timeline for Optometrists success:

01 Initial consultation

We begin by getting to know your optometry practice, specialty areas, and business aspirations. By assessing your current digital presence, we identify strengths and areas of opportunity. Doing so lets us create a marketing strategy that boosts your visibility and helps attract more patients to your clinic.

02 Strategy development

Using our research, we develop a comprehensive marketing plan that includes SEO, conversion-focused design, targeted Google Ads, social media management, and web development. This strategy attracts prospective patients seeking vision health support and positions your clinic as a trusted optometry provider.

Before launch, we present the strategy for your input and refine it where needed, ensuring it aligns with your brand and patient care philosophy.

03 Strategy implementation

Once finalised, we’ll roll out your marketing strategy across multiple digital channels. This includes:

04 Monitoring and optimisation

Keeping your marketing strategy performing at its best requires ongoing monitoring and adjustments. We track website traffic, appointment bookings, and ad engagement to make data-driven refinements that improve results.

With detailed performance reports and regular updates, you’ll have full visibility into your campaign’s progress and the impact on your optometry clinic’s growth.

Digital marketing needs regular analysis and refinement to be truly effective. Our team monitors website visits, patient conversions, and campaign engagement, adjusting strategies to enhance performance.

We provide comprehensive reports and insights, so you stay up to date with your marketing progress and understand the impact of every campaign.

Ready to take your optometry practice to the next level?

Chat with our marketing experts and learn how an optimised digital strategy can bring more patients through your doors.

Chat With an Expert

Frequently asked questions

How is marketing for optometrists different from other healthcare marketing?

Optometry marketing focuses on connecting with patients who need vision care while showcasing your expertise in eye health and corrective solutions. Unlike general healthcare marketing, it involves educating patients about services like eye exams, myopia control, and prescription eyewear.

The main goal of optometry marketing is to position your practice as a trusted provider of long-term vision care.

What digital marketing strategies do you offer to optometrists?

Clickpilot provides tailored digital marketing solutions to help optometry clinics expand their patient base and strengthen their online presence.

Our services include search engine optimisation (SEO), conversion rate optimisation (CRO), Google Ads (PPC), social media management, and web development, which all help your clinic stand out and reach the right audience.

Why is local SEO important for optometrists?

Most patients look for eye care services close to home, making local SEO essential for boosting visibility in local searches. We optimise your website content, business listings, and location-based keywords to help your clinic appear in searches for terms like “optometrist near me or eye exams in [suburb]”.

Do I need a website to promote my optometry practice?

Yes. A modern, well-optimised website is key to establishing trust and attracting new patients. It serves as a central hub where potential clients can easily learn about your services, browse eyewear options, and book appointments.

Without a website, you risk missing out on patients who rely on online research before making a decision.

Do you continue to monitor and optimise campaigns after implementing them?

Absolutely! Effective marketing requires ongoing adjustments to maximise performance. We closely track website traffic, patient inquiries, ad performance, and engagement levels, making necessary refinements to enhance results and keep your clinic competitive. With Clickpilot, you gain a proactive marketing partner dedicated to long-term success.