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Digital Marketing for Podiatrists

Convert more patients with marketing strategies designed for podiatrists.

A powerful digital marketing strategy ensures that your podiatry clinic is found by patients who need expert foot care. We offer comprehensive services that will build your online presence while you help people get back on their feet. 

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Earn a reputation as the best podiatrist in town

Foot pain and mobility issues often lead patients to the web to look for solutions. If your practice doesn’t stand out, they’ll likely go to another clinic. Clickpilot boosts your online visibility, ensuring people can find your services. Spend your time improving mobility and foot health, and let us handle the marketing.

We Bring Patients to You.

Capture the attention of potential patients

Foot health is essential for mobility and overall well-being, and patients need a podiatrist they can trust. Your clinic should be recognised as a leading provider, offering personalised treatment and advanced technical skills. Our digital marketing solutions showcase your strengths, making it clear to prospective patients you’re the best choice for their foot health needs.

By positioning your practice as a reliable and knowledgeable podiatry provider, you can build long-term relationships with returning patients. A strong reputation leads to continued growth and patient retention, supporting your practice’s success for years to come.

Attract more clients with smarter marketing solutions

Reach more patients, grow your practice, and become the go-to podiatrist with our expert digital marketing strategies.
01
Search engine optimisation (SEO)
Search engine optimisation (SEO)
Ranking high on search engines isn’t just luck; it’s about strategy. We fine-tune your website with SEO techniques that make it easy for patients to find and trust your practice. From keyword optimisation to site speed improvements, we take care of your website so you can focus on your patients.
02
Conversion rate optimisation (CRO)
Conversion rate optimisation (CRO)
A great podiatry website goes beyond design. Your website needs to convert visitors into patients, encouraging them to book appointments or leave their information. Our CRO experts polish your site, from navigation to call-to-action buttons, creating a seamless experience that turns clicks into bookings
03
Google Ads
Google Ads
With Google Ads, your podiatry clinic appears at the top of search results, encouraging patients to book with you first. We run targeted pay-per-click (PPC) campaigns that help you promote services like custom orthotics, ingrown toenail treatments, and diabetic foot care. By focusing on high-intent keywords, we drive qualified traffic to your website, increasing patient bookings.
04
Social media management
Social media management
Social media is about building relationships with potential patients and establishing yourself as an expert in foot health. To best reflect your knowledge and skill, we create engaging, informative content that educates and reassures potential patients. We also run targeted social media ads to reach people seeking podiatric services. From comment moderation to engagement and analytics, we cover all aspects of your social media presence.
05
Web design and development
Web design and development
A visually stunning and user-friendly podiatry website builds trust and makes it easy for patients to book services. We create fast, mobile-friendly, and easy-to-navigate sites that demonstrate your medical know-how. From appointment scheduling and SEO-friendly content to patient resources and powerful visuals, your website will attract new patients and support existing ones. Whether you need a complete redesign or a simple update, we’ve got you covered.

Crush every medical marketing goal in one go

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Doctor examining injured foot of female patient sitting on hospital bed

Looking to bring in new patients, maintain strong relationships with existing clients, or increase awareness? The right marketing strategy helps achieve all of these goals. 

Our digital marketing services help you grow your practice, boost visibility, and establish yourself as a leading podiatrist in your area.

Why podiatrists count on Clickpilot to boost their online presence

With extensive experience in digital marketing for health professionals, we know what it takes to help podiatrists attract more patients. Our targeted strategies focus on increasing visibility, accelerating engagement, and scaling appointment bookings.

 

Clickpilot has supported podiatrists across Australia in expanding their client base and online presence. With a focus on trust, transparency, and measurable success, we’re the marketing partner you can count on.

Testimonials

Discover what our partners have to say

Zeeshan A.
I'm very grateful for Clickpilot. They've completely turned our business around, and we're now thriving more than ever in our very competitive industry.

Director | Clear Vision Optical
Ahmed A.
Scaling our online business was the most challenging hurdle we've faced. Since partnering with us, Clickpilot have made it look easy. We're extremely happy with our progress and growth.

Founder | Lenses Direct
Marcus A
Clickpilot completely understood the heart behind Miezaan and translated that into a marketing strategy that actually connects. The team didn’t just deliver ads. They built a brand presence that feels true to who we are, and the results have been incredible.

Director I Miezaan
Steve B.
Clickpilot's deep industry knowledge made everything run smoothly. Their understanding of healthcare marketing is spot-on, and their guidance has been invaluable. We've expanded from 1 clinic to 4 in just 3 years, and we're absolutely thrilled with the results!

Optometrist I Spectacle Hub Optometrists
John B
Working with Clickpilot has been a breath of fresh air. They’ve worked with other Direct Chemist Outlet stores before, so they came in already understanding our needs. The onboarding was smooth, and they just got things done with no fuss, no confusion. Honestly, I’ve been really impressed with how good they are at what they do. It’s made a real difference to our pharmacy

Head Pharmacist I Direct Chemist Outlet - Moonee Ponds
John Doe
Working with Clickpilot has been a breath of fresh air. They’ve worked with other Direct Chemist Outlet stores before, so they came in already understanding our needs. The onboarding was smooth, and they just got things done with no fuss, no confusion. Honestly, I’ve been really impressed with how good they are at what they do. It’s made a real difference to our pharmacy

Head Pharmacist I Direct Chemist Outlet - Moonee Ponds

Discover how we help podiatrists build a thriving practice

Curious about how we help podiatrists boost their digital footprint? Here’s a behind-the-scenes breakdown of how we plan, execute, and refine marketing campaigns:

Check out our comprehensive timeline for paediatric dental marketing success:

01

Initial consultation

We start with a one-on-one consultation where we learn about your podiatry practice, treatment focus, and business goals. We review your current digital presence to find gaps and opportunities for growth. We do this to craft a customised strategy that increases your visibility and connects you with more patients.

02

Strategy development

Based on our findings, we develop a custom digital marketing strategy that includes SEO, Google Ads, conversion rate optimisation, social media, and website updates. This plan helps you reach patients searching for foot care and showcases your clinic as a trusted podiatry provider.

 

Before implementing the strategy, we review it with you, making refinements as needed to ensure it aligns with your goals.

03

Strategy implementation

With your go-ahead, we’ll implement your marketing plan across multiple platforms. This includes:

04

Monitoring and optimisation

A strong digital marketing strategy requires ongoing monitoring to stay effective. We analyse patient inquiries, website performance, and ad success, refining your campaigns to maximise results.

 

With detailed analytics and progress reports, you’ll always know how your marketing is performing and what improvements are made.

Ready to grow your podiatry practice?

Schedule a free consultation with our marketing specialists and discover how an end-to-end digital strategy can help you expand your practice.

Frequently asked questions

What does podiatry marketing involve?

Podiatry marketing focuses on reaching patients with foot and lower limb concerns, from sports injuries and chronic pain to diabetic foot care and orthotics. It requires educating potential patients about treatment options while positioning your clinic as a trusted provider of mobility, pain relief, and preventative care. A strong digital marketing strategy highlights proficiency, patient success stories, and specialised services to encourage bookings.

What digital marketing strategies do you offer to podiatrists?

Clickpilot provides tailored digital marketing solutions designed to help podiatry clinics grow. Our services include search engine optimisation (SEO), conversion rate optimisation (CRO), Google Ads (PPC), social media management, and web development. 

Why is local SEO important for podiatrists?

Most people don’t want to make a long drive for medication attention, especially while in pain. The need for close care makes local SEO critical in attracting new clients. We optimise your website content, Google Business Profile, and location-based keywords so your clinic appears in searches like “heel pain treatment in [city]”. This helps boost visibility, patient inquiries, and appointment bookings.

Why is a healthcare website important for podiatry practices?

A professional, easy-to-navigate website helps build credibility and trust. A well-designed site also makes it simple for patients to book appointments, learn about treatment options, and read success stories. Without a website, you risk missing out on patients who like to do their research before selecting a healthcare provider.

What should I expect after the initial campaign launch?

Digital marketing is a continuous process, not a one-off task. We track key performance indicators such as website traffic, patient bookings, and ad performance. We then take our analysis to make insightful adjustments, improving conversations and maximising your ROI. With Clickpilot, your marketing strategy grows alongside your practice.