Direct Chemist Outlet Reservoir
The Client
Direct Chemist Outlet Reservoir is part of the DCO franchise, located in the busy Summerhill Shopping Centre in Reservoir, VIC. They offer discounted health and wellness products and approached Clickpilot to grow foot traffic and increase basket value.
Goals
– Increase local foot traffic via Google & Meta Ads
– Boost visibility for catalogue promotions
– Grow average basket value
– Build a loyal, local customer base
– Lower acquisition costs
Our Strategy
We adopted a localised approach to engaging the local Reservoir community, prompting them to visit the Direct Chemist Outlet store and enjoy the wide range of competitively priced personal care products.
1. Google Ads
We implemented a hyper-localised strategy using location extensions, call-only ads and search campaigns targeting users searching for nearby pharmacies in Reservoir. Ad copy promoted key differentiators such as extended trading hours, affordable pricing and monthly catalogues to capture high-converting local traffic.
2. Meta Ads
We ran geo-targeted campaigns featuring engaging creative that highlighted catalogue specials, flu season products and pharmacist advice and giveaways. We used a mix of static and video content to drive reach, while retargeting engaged audiences to convert in-store
The Results
11,000
new customers acquired via paid ads in 12 months
$38.20
Basket value increased from $27.90 to $38.20
13.2x
ROAS on Meta Ads during catalogue promotions
28%
return customer rate via remarketing ads
Client Testimonial
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