Direct Chemist Outlet Reservoir
About the Business
Direct Chemist Outlet Reservoir is part of the DCO franchise, located in the busy Summerhill Shopping Centre in Reservoir, VIC. They offer discounted health and wellness products and approached Clickpilot to grow foot traffic and increase basket value.
Ai powered by Arolax
Goals
– Increase local foot traffic via Google & Meta Ads
– Boost visibility for catalogue promotions
– Grow average basket value
– Build a loyal, local customer base
– Lower acquisition costs
Our Strategy
1. Google Ads
2. Meta Ads
The Results
Top 3 Google Map Pack rankings achieved across all locations
237% increase in new eye test bookings in 6 months
13.5x average ROAS across Google and Meta
187 bookings from back-to-school campaign in 2 weeks
Fastest-growing independent optometry brand in its region
Top 3
Google Map Pack rankings achieved across all locations
237%
increase in new eye test bookings in 6 months
13.5x
average ROAS across Google and Meta
187
bookings from back-to-school campaign in 2 weeks
The Results
11,000
new customers acquired via paid ads in 12 months
$38.20
Basket value increased from $27.90 to $38.20
13.2x
ROAS on Meta Ads during catalogue promotions
28%
return customer rate via remarketing ads
Client Testimonial
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