Lenses Direct
About the Business
LensesDirect.com.au is an Australian-owned online retailer specialising in affordable, prescription contact lenses and reading glasses. They approached Clickpilot to rebuild their website and scale revenue through SEO, Google Ads, and Meta campaigns.
Ai powered by Arolax
Goals
- Design and develop a clean, conversion-optimised Shopify website
- Drive consistent online sales with Google and Meta Ads
- Improve organic visibility for key product categories
- Compete directly with major brands
- Build long-term brand awareness and customer loyalty
Our Strategy
1. Website Design & Development
2. SEO
3. Google Ads
4. Meta Ads
The Results
2.4%
Website conversion rate improved from 0.9% to 2.4%
SEO
SEO clicks doubled within 5 months
8.2x
ROAS on Google Ads
2,800+
orders fulfilled in last 90 days
6.5x
ROAS on Meta Ads
40%
of customers converted without discount offers
Client Testimonial
"Clickpilot helped us rebuild the business from the ground up - the new website, the ad strategy, the SEO - they took care of it all. We're now growing month on month and finally feel like we're ahead of the competition."
- Lenses Direct Team
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