Pharmacy 4 Less Parkmore
The Client
Pharmacy 4 Less Parkmore is located in Parkmore Shopping Centre, Keysborough VIC. They partnered with Clickpilot to drive local traffic through Google and Meta Ads and to build a consistent presence on social media with pharmacist-led video content.
Goals
– Increase weekly store visits via Google & Meta Ads
– Improve engagement and followers through educational video content
– Build trust by featuring in-store pharmacist and retail manager
– Promote sales, catalogues, giveaways and in-store services
Our Strategy
To support Pharmacy 4 Less Parkmore’s goal of becoming the go-to local pharmacy, we executed an integrated digital marketing strategy that drove qualified local traffic, strengthened community engagement, and built ongoing visibility across search and social platforms. By combining paid media with authentic, pharmacist-driven content, we positioned the brand as both accessible and trusted within the local market.
1. Google Ads
We implemented tightly targeted local campaigns to capture high-intent customers searching nearby. Ad copy highlighted key value points such as trusted pharmacist advice, competitive pricing, and extended opening hours. Location and call extensions helped drive direct foot traffic.
2. Meta Ads
We ran social campaigns that combined catalogue promotions with pharmacist-led video content to educate and inform the local audience. Geo-targeted ads promoted seasonal health tips and in-store services, while retargeting maintained brand visibility and recall.
3. Social Media Management
To support Spectacle Hub’s multi-location growth, we developed an integrated digital marketing strategy that built local awareness, drove targeted traffic, and increased patient bookings. By tailoring campaigns to each clinic’s location and audience, we delivered scalable results while maintaining a consistent brand presence across all platforms.
The Results
6,400+
tracked conversions from Google Ads in 3 months
7.4x
ROAS on Meta Ads
3+
Average of 3+ educational videos posted per week
Growth
Significant growth in followers and post engagement
3.2x
Pharmacist videos outperform static content by 3.2x in reach
Client Testimonial
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