Premier Dental Group
The Client
Premier Dental Group is a privately owned dental clinic located in Roxburgh Park, VIC. They provide general, cosmetic, and emergency dental services to a rapidly growing local population. Clickpilot was engaged to build brand visibility, drive bookings, and compete locally.
Goals
– Fill appointments consistently and build recurring patients
– Rank on Page 1 for high-intent dental keywords in Roxburgh Park
– Build local awareness and community presence via Meta Ads
– Establish a predictable flow of new patients through digital channels
– Launch the clinic’s second and third chair with strong patient demand
Our Strategy
To help Premier Dental Group stand out in a competitive local market, we implemented a comprehensive digital marketing strategy focused on increasing visibility, driving qualified traffic and converting leads into bookings.
1. SEO
We bolstered the clinic’s visibility through technical optimisation, content improvements, and local SEO tactics tailored to the Roxburgh Park area. Service pages were refined for clarity and relevance, and we supported ongoing visibility through regular content updates and local authority building.
2. Google Ads
We implemented a service-based campaign structure with tailored ad copy and location targeting to reach people actively seeking dental care. Optimised landing pages and clear calls to action helped turn paid traffic into booked appointments, while ongoing performance monitoring ensured strong return on ad spend.
3. Meta Ads
We leveraged Meta Ads to build brand recognition and stay top of mind in the local community. Using a mix of promotional offers, educational content, and engaging creatives, we reached potential patients at different stages of the decision-making process. Campaigns were strategically targeted by location, interests, and behaviour, while ongoing A/B testing and optimisation helped drive consistent engagement and appointment enquiries.
The Results
Page 1
rankings for over 15 local keywords
3,200+
phone calls via GBP in 12 months
10.6x
ROAS on Google & Meta Ads
Calendar
fully booked with expansion to 3 chairs
$14.90
average cost per new patient
Client Testimonial
Ready to boost your search engine rankings?
Book your free consultation with Clickpilot and discover what we can do to help you with your medical SEO efforts. Boost your online reputation, gain traction, and attract new patients through our tried and tested healthcare SEO services.