Sicky.com.au
The Client
Sicky.com.au is a telehealth platform providing online medical certificates for sick leave and carers leave.
They approached Clickpilot to scale across SEO, Google, Meta, and TikTok Ads.
Goals
– Drive consistent paid certificate purchases across Australia
– Rank organically for long-tail and informational queries
– Improve mobile conversion rate
– Diversify ad spend across multiple paid channels
Our Strategy
To effectively engage and acquire app users, the digital marketing strategy required a broad targeting approach that consistently communicated the core value of the Sicky app: providing easy and streamlined access to doctor’s certificates for individuals who are unwell and unable to work.
1.SEO
We focused on optimising high-intent landing pages, improving site speed and mobile performance, and implementing a targeted content strategy that addressed common search queries related to online medical certificates.
2. Google Ads
We launched tightly targeted search campaigns focused on keywords such as “online medical certificate” and “sick certificate fast.” Ad copy highlighted convenience, speed and legitimacy to drive qualified clicks and lower acquisition costs.
3. Meta Ads
We ran full-funnel campaigns that combined direct response messaging with social proof and user testimonials. Creative emphasised how quick and simple it is to get a certificate when feeling unwell.
4. TikTok Ads
We leveraged short-form, relatable content that aligned with TikTok trends. Messaging focused on the stress of needing a sick day and how Sicky offers a fast solution, which resonated particularly well with casual and part-time workers.
The Results
90,000+
certificates sold in 12 months
24,000+
monthly organic clicks
13.8%
conversion rate on landing pages
9.1x
blended ROAS across all channels
80%
of users complete purchase in under 3 minutes
Client Testimonial
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