Spectacle Hub Optometrists
The Client
Spectacle Hub Optometrists is a growing chain of independently owned optical clinics based in Victoria. They currently operate four clinics across Craigieburn, Caroline Springs, Armstrong Creek, and Curlewis – and are continuing to expand.
Goals
- Increase new patient bookings across all locations
- Improve local SEO rankings for each suburb
- Create a consistent brand presence across Meta and Google
- Reduce reliance on walk-ins and referrals by building digital channels
- Launch each new clinic with immediate traction
Our Strategy
To support Spectacle Hub’s multi-location growth, we developed an integrated digital marketing strategy that built local awareness, drove targeted traffic, and increased patient bookings. By tailoring campaigns to each clinic’s location and audience, we delivered scalable results while maintaining a consistent brand presence across all platforms.
1. Google Ads
We ran geo-targeted campaigns promoting seasonal offers, health fund benefits, and store openings. Creatives focused on trust, affordability, and accessible care, while retargeting nurtured users through the booking journey.
2. Meta Ads
We ran geo-targeted campaigns promoting seasonal offers, health fund benefits, and store openings. Creatives focused on trust, affordability, and accessible care, while retargeting nurtured users through the booking journey.
3. Local SEO & Google Business Profile
We optimised each clinic’s location page with unique, locally relevant content and improved technical performance across the site. Consistent content publishing, local citations, and backlink building strengthened domain authority and helped each clinic appear in local search results.
4. Grand Opening Launches
The Results
Fastest-growing independent optometry brand in its region
Top 3
Google Map Pack rankings achieved across all locations
237%
increase in new eye test bookings in 6 months
13.5x
average ROAS across Google and Meta
187
bookings from back-to-school campaign in 2 weeks
Client Testimonial
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